Digital Marketing

DIGITAL MARKETING

Marketing that takes place on any digital platform is termed Digital Marketing. Business people have recently started to promote their products and services to customers using digital channels. For this kind of marketing, websites, mobile devices, social media, search engines, and other similar tools are used. 

People on social media who are interested in a product, form a network of interactions, which spreads the word and promote quality products. People have made it easier for a brand to advertise more than one product in a single ad, and customers can save them to their "wishlist" and return to them later.

Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Email marketing

Email marketing pertains to sending emails to your client base to promote the business. One way to build on email marketing is to use a newsletter